F45 Training
CMO, then Global General Manager
Helped guide the business through its $1.4 billion NYSE IPO as the network scaled past 2,000 studios and 3,600 franchises sold across more than 60 countries.
Advisory · Operating Support · Austin, Texas
Operator-led advisory for consumer health & wellness brands and their investors.
Underhook Partners works from the operator's chair, the same seat its founder held scaling brands from first stores to a public listing. Engagements are selective, senior, and hands-on.
About
Built on fifteen years of operating, not advising from the sidelines.
Underhook Partners is an operator-led advisory practice for consumer health & wellness brands and their investors. Founded by Mitchell Raisch, former CEO of Snap Kitchen and former CMO and Global General Manager of F45 Training, the practice works from the operator's chair: growth strategy, channel expansion, unit-economics repair, leadership rebuilds, supply-chain redesign, and board and operating partner support.
Focus
Where the leverage usually is.
Channel expansion
New channels and markets, sequenced against unit economics instead of ahead of them.
Unit-economics repair
Finding the leaks in contribution margin and fixing the model, not just the marketing.
Leadership rebuilds
Org design and senior team assessment for companies outgrowing their first structure.
Supply-chain redesign
Make-versus-buy, manufacturing footprint, and vendor structure for physical products.
Board & investor work
Operating partner support, diligence, and board-level counsel for funds and their portfolios.
Fractional executive
Senior operating capacity inside the business, at CEO, GM, and CMO scope, for defined engagements.
Track Record
The operating history behind the advice.
Snap Kitchen
Chief Executive Officer
Led the vertically integrated prepared-food company (10 Texas stores, 40+ Whole Foods locations, DTC subscription, and an owned 30,000 sq ft manufacturing facility) to back-to-back double-digit growth and an improved EBITDA trajectory.
The Chill Group
Co-founder
Built the functional ready-to-drink beverage brand from formulation through acquisition and exit.